Today’s digitally enlightened clients demand new platforms according to their preferences and individually choose whenever, wherever and however they will interact. Such growth of interaction has blurred the lines between traditionally defined channels in the banking sector. While providing fast, reliable and accurate transactions are still critical, we believe that the banking sector must and is transforming its customer journey through an omnichannel approach.
In the Paragaranti Web & Mobile projects, we helped this transformation by allowing clients to interact with Garanti BBVA via multiple channels. As the whole project is based on a system of engagements, we are motivated with a client-centric view in which we try to understand what clients want and like through analytics and big data of end-user context.